Wednesday, January 23, 2008

Software Maintenance.  How Far Have We Come in 15 years?

In 1993, the Software Engineering Institute at Carnegie Mellon University published a study named A Study in Software Maintenance.  As part of this study, one task was to examine the development processes and the software tools used within maintenance (life-cycle support) projects.  Three pervasive themes presented themselves in the findings: Tools, People, and Software Process.

This is the first in a three part blog to compare the findings of that 1993 paper with the general climate of software maintenance today.  The first area of findings that we will look at is the area of Tools.

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Monday, January 21, 2008

Super Bowl XLII: Advertising at $100,000 per second

The battle lines have been drawn for the Super Bowl XLII: the Patriots and the Giants. The only thing left between now and Feb 3rd is the build-up to football’s—and advertising’s—main event. Way back in October, AdAge reported that Super Bowl advertising was 90 percent sold out, so it looks like the Fox Network is already a winner. With advertising going anywhere from $2.7 - $3.0 million per 30-second spot, we are talking $100,000 a second for advertising time. Yowsa! Here is a rundown of which advertisers have purchased time in the Super Bowl and what they have planned for their considerable investment.

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Friday, January 18, 2008

Cloverfield: Lost in Manhattan

“Cloverfield,” a good old-fashioned monster-attacks-big-city movie that premiers today has already had a monster-sized presence on the web.

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Thursday, January 17, 2008

The Future of Newspapers: 66 Major Trends

The newspaper business is undergoing rapid change and a PowerPoint presentation from the World Association of Newspapers (WAN), underscores 66 major media-related trends that are having an impact on all media—including newspapers. Aaron Wall at WebProNews does a nice job of summarizing these trends into a few key categories.

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Wednesday, January 16, 2008

Presidential Candidate Sites Lack Search Engine Optimization Basics

As presidential candidates strengthen their online presence, it seems obvious their sites would be highly-optimized for search engines, filled with relevant content and primed for online marketing. According to Search Engine Watch, however, most candidate sites deserve failing marks for search engine optimization. 

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