Monday, March 03, 2008

Nearly 50% of Marketers Now Embrace Major Support for Social Media

Social media has crossed the chasm. A new study by TNS Media Intelligence/Cymfony shows that nearly 50 percent of worldwide senior marketing executives now believe social media “is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources.” In the United States, support among marketing executives for social media is even higher (62 percent).

Here’s a snapshot of other interesting points from the study:

• 95% believe social media will grow significantly in the next five years
• 88% of U.S. respondents believe social media is an important insight tool to help business understand consumer perceptions
• Social media “revolutionaries” are pulling ahead of “wait-and-sees”

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Sunday, March 02, 2008

How To Launch A Marketing Campaign

While watching this recent TED presentation by Steve Jurvetson on amateur rocketry, I was struck by the similarity between launching a marketing campaign and launching a rocket. Both take passion, creativity, careful preparation, faith, know-how, and a spirit of adventure. Sometimes it flies; sometimes it doesn’t. When things go as planned there is exhilaration. However, after a crash, the important thing is to learn from the insight and data, so your next launch takes you to new heights.

Steve has some great photos on Flickr, too.

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