Thursday, April 17, 2008

AdTech and A New Way To Listen

I’ve been at Ad:Tech in San Francisco this week, which labels itself as The Event for Digital Marketing. However, as many of the speakers pointed out: What isn’t digital in media these days or rapidly heading that way?” In light of that, Ad:Tech is really about what is happening in marketing—period.

As fast as the spending in digital marketing is growing, what amazed most people here — from both the client side and marketing industry side of the business — is why it isn’t even happening faster. Most people here felt the recession or near-recession we are currently experiencing will actually accelerate the shift to digital media. Many companies, faced with a slowdown in sales, will need to find a way to sell more products or services with less resources. The general consensus is that this will push more companies to opt for the greater and immediate return on investment that webcentric marketing programs can deliver.

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Monday, April 14, 2008

Last Day for Android Developer Challenge

If you’ve followed the mobile scene in the last 6 months, you probably heard about Android--the first complete, open, and free mobile platform. Android offers a free software development kit (SDK) for Java developers with key built-in features such as an integrated browser (Webkit), SQLite datastore, GPS, and a full stack of platform essentials missing from many mobile systems.

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In the Cloud with Salesforce.com and Google Apps

Salesforce and Google Apps...its here!  Salesforce.com and Google unveiled the next significant step in SaaS with the unity of CRM and office productivity.  They call it Salesforce for Google Apps. Google’s on-demand Gmail, Calendar, Talk, Docs, spreadsheet, and presentation applications is already a best of breed suite that is threatening the dominance of Microsoft Office.  The addition of an award winning CRM solution further legitimizes Google Apps as an enterprise productivity solution.

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Java Applets Making a Comeback?

What do you think of when you hear the words ”Java applet?” For most, this brings to mind slow, buggy, useless little applications that run in the Web browser. They are the quintessential Web 1.0 way to add interactive features to a Web page, and they largely failed to catch on. Newer, faster technologies such as Flash and Ajax—and better browser support for HTML, CSS, and JavaScript standards—relegated Java applets to the dust bin of Internet history. Or did they?

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Friday, April 11, 2008

When Web Sites Are Stolen

Imagine surfing the web and finding a site that looks and behaves exactly like yours...the one you spent a lot of time and a lot of money designing and building. Your web site has been stolen! How did this happen and what can you do?

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