Thursday, April 03, 2008

10 Trends In Social Media Via Aki Spicer

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Aki Spicer, a planner at Fallon gave a live presentation last week on 10 social media trends that marketers need to watch. The livecast is gone, but you can still pick up the Slideshare deck above—you’ll want to go to a full screen view of this one. You can also pick up the pdf version here.

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Social Media Campaign Works Wonders for Disney Flick

While Disney’s tween movie series High School Musical (HSM) has been wildly popular among 12 to 14 year-olds, older siblings of HSM fans have probably been more excited about the company’s dance-themed flick Step Up and its sequel Step Up 2 the Streets. Released on Valentine’s Day, the sequel was a surprise hit at the box office, thanks in-part to Disney’s use of social media. A post last month on http://social-media-optimization.com/ discussed the success of Step Up’s MySpace campaign.

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Podcasters:  Don’t quit your day job—just yet.

Those of us in the podcasting game, both subscribers and producers alike, have listened for the past 4 years on how podcasting could allow a content producer to quit their day job and reap the rewards of financial freedom.

Recently, Michael W. Geoghegan posted some very insightful thoughts on the topic, going as far to say that podcasting is a community rather than an industry.

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Tuesday, April 01, 2008

Sprint Bets Big in Vegas

Today was a big day for Sprint at Las Vegas trade show CTIA Wireless 2008. CEO Dan Hesse announced several new devices.  The most significant of these reveals is the Samsung Instinct.

Look Familiar?

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A Fresh, Getting-Your-Career-Started Point of View

For the last several years, I taught an advertising class as an adjunct professor at Concordia College. It was a rewarding experience. As part of my class requirements last year, students were to start and maintain a blog. One of those students was a promising and bright designer by the name of Christopher Nuernberger. His blog was entitled ”Shades of Gray” and he is still blogging today under the same title about a year after his graduation.

In fact, if you are just starting out in design, marketing, or communications, Christopher’s thoughts and insights might be especially helpful for you. Many of his posts deal with the challenges of getting started in the business, and he is writing this from the relevant viewpoint of his own personal perspective. I heard from Chris recently, and he now has a great job and many regular blog readers. Good job, Christopher.

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