I would have thought by now that every company puts their URL in their magazine ads. Apparently not. A study sponsored by the Magazine Publishers of America demonstrates that including a URL in ads can boost traffic to a company’s website by up to 186% over ads that don’t feature the company’s web address.
Including a URL just seems like a no-brainer. I picked up a number of magazines around the house and started checking for URLs in the ads. Whoa...I was surprised to find many ads that didn’t have a URL displayed. And most of the companies that were advertising in these publications (without the URLs) would have definitely benefited by building more brand engagement through additional website traffic.
Posted by on 05/31 at 08:37 PM
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Advertising •
Branding •
Media •
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If you’re like me and missed your opportunity to attend Google’s premier developer gathering this week--Google I/O, you where likely following your favorite Google blogs rather obsessively on Wednesday and Thursday, trolling for early insights before the inevitable mainstream analysis. Google did not disappoint with two days of nearly 100 sessions on AJAX & JavaScript, APIs & Tools, Social, Maps & Geo, and Mobile. An opening keynote by Vic Gundotra (VP, Engineering), kicked off discussion with three key themes: the Cloud, Connectivity, and the Client.
Vic’s keynote also answered a common question regarding Google motives...What is Google doing hosting a developer conference if Web is the platform?
Consumers, start your cell phones! Mobile banking services in the U.S. appear to be poised to triple by 2009 (Aite report), or to double by 2010 (Sybase report). Despite research finding differences, one thing is clear: U.S. banks are ramping up efforts to make consumers aware of mobile banking, consumer clearly want the service, and that means bank marketers are ready to put technology and marketing dollars behind it to get you the consumer to adopt it.
Earlier this week, MSN published the results of their 2nd annual, 2008 Customer Service Hall of Shame Survey. The national online survey, conducted by Zogby International polled 7,724 randomly chosen respondents and includes 140 companies from 14 industries. Several companies including Sprint, Time Warner Cable and Comcast have appeared on the list both years. Topping the list this year is AOL.
Posted by on 05/30 at 10:11 AM
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Customer Experience Management •
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