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I keep reading all these stories about the agency of the future. Like this one, and this one, and this one.
Who has time to wait for the future? Most businesses want new ideas and thinking that can help them now. They don’t have time to wait while some marketing firms attempt to evolve.
On the way back from Ad:Tech in San Francisco, I saw this Navy SEALs’ ad in the May issue of National Geographic Adventure magazine. I think it is an outstanding example of strategy, concept and art direction. I spent several minutes (to no avail) looking for the SEALs the ad introduces, which, of course, is part of the point. Here is another ad in the series.
While Disney’s tween movie series High School Musical (HSM) has been wildly popular among 12 to 14 year-olds, older siblings of HSM fans have probably been more excited about the company’s dance-themed flick Step Up and its sequel Step Up 2 the Streets. Released on Valentine’s Day, the sequel was a surprise hit at the box office, thanks in-part to Disney’s use of social media. A post last month on http://social-media-optimization.com/ discussed the success of Step Up’s MySpace campaign.
Last week I posted about a YouTube video on the future of advertising from Ben Hourahine at Leo Burnett, London (see below). The Slideshare deck above provides another great overview on that same subject. It’s from Paul Isakson.
There are some prescient quotes in this deck from some of the people on the front lines of the digital marketing frontier, as well as some powerful slides on branding and insights. Thanks to David Armano for the point on this one.
The future of advertising as predicted by Ben Hourahine, futures editor at Leo Burnett in London. There is a lot to think about here in just 2 1/2 minutes of video, but I think he is spot on. Via AdRants and Fresh Creation.
