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Amidst the credit-crunch rollercoaster, Toyota is going all out nationally with a 0% financing incentive on 11 models. A spokesperson said they have the inventory and capacity through Toyota’s own financial services division for this huge financing and leasing push.
Billions of dollars are spent every year on soft drink advertising in the United States. With this large expenditure, you would think a national consensus would arise on the term we use to offer someone a soft drink. Nope. The map below above shows a county by county breakdown across our whole country of what term people use to offer someone a soft drink.
Thanks for the point to this advertising campaign, Paula. These four ads (check the link above for others in the series) demonstrate some insightful thinking to communicate down-the-road benefits provided by this construction company’s efforts. Bravo.
The class of 2012 appears to be the largest class of students to hit the college scene. This fall, they will be making their presence known nationwide at 13.6 million students strong. Estimates show that these four-year college students will spend around $4,000 on books throughout their college career. But now, a new eBook service from CafeScribe claims to be a new, easier, greener and less expensive service with which to buy textbooks.
Brands are built on experience, not advertising and marketing. As much as those of us in the marketing industry would like to believe that good advertising will overcome a mediocre or poor brand experience, it just doesn’t work that way.
There is an old adage, “Nothing will kill a bad product faster than good advertising.” It’s true. All a good ad can do is compel you to try something. However, if you do try a product, service, or place and you end up having a disappointing experience then you are gone, and any future advertising for that product – no matter how good it is – is subject to suspicion and disbelief. That disappointing experience could be at a retail establishment, on a website, at a trade show, with a B2B vendor, or actually using a product or service.