Advertising
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Just got back from a week in the wilds of Utah hunting light and photographic landscape icons with my camera. There are a few photos from the trip here on Flickr. I was offline (= downtime) for about a week, and that felt good until I attempted to catch up on all my RSS subscriptions. Yikes! Why didn’t the world take a time out while I was gone? On a side note, I can’t believe how much richer (and accurate) the colors appear on Flickr with the Safari Browser rather than Firefox.
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Two recent studies illustrate how users are often disappointed in online content. The relevant content isn’t there, it’s difficult to locate, or it doesn’t connect with the audience.
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You may recall the halcyon days of the late ‘90s: Amazon was just a book store, Google wasn’t the top search engine, and Internet Explorer was an upstart Web browser challenging the domination of Netscape Navigator. In those days, the top browsers competed by adding non-standard features and extensions to the nascent HTML, CSS, and JavaScript syntax.
The concept of ”Web Standards” was unfamiliar to the majority of Web developers, who gladly implemented browser-specific hacks to implement the latest and greatest techniques on their Web pages. It was a time of rapid divergence—browser makers ignoring standards and consistency in the name of differentiation and market share.
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Tired of making trips to the bank to stuff legal documents in a safe deposit box? Now consumers can lock up their important documents online, thanks to electronic document archiving soon to be offered by banks.
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Last week I posted about a YouTube video on the future of advertising from Ben Hourahine at Leo Burnett, London (see below). The Slideshare deck above provides another great overview on that same subject. It’s from Paul Isakson.
There are some prescient quotes in this deck from some of the people on the front lines of the digital marketing frontier, as well as some powerful slides on branding and insights. Thanks to David Armano for the point on this one.
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