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The 2008 Beijing Olympic Games will not just be about sports, they will be about sponsors trying to create a super-brand using online marketing. These Olympic Games are expected to be unlike any other, and it still remains to be seen whether the standout will be for “Brand China” or for the sponsors’ brand campaigns.
“Going green” seems to be one of the biggest trends in consumer marketing right now, and some retailers are going beyond just making their business practices more environmentally friendly. In fact, more than 300 retailers – including Kraft, Bed Bath and Beyond, CVS, Starbucks and even Petco-- have joined RecycleBank to market to environmentally conscious consumers.
The Brand Gap is a helpful presentation (and book) from Marty Neumeier, president of brand consultancy Neutron. It explores the five disciplines you need to build your brand:
1) Differentiate
2) Collaborate
3) Innovate
4) Validate
5) Cultivate
Online music service Rhapsody this week threw a couple of punches at Apple’s iTunes by announcing a host of new features and offerings that will certainly heat up the online music download arena.
Joe Crump, VP Strategy & Planning at Avenue A | Razorfish delivered an interesting presentation Monday at the Cannes International Advertising Festival in France. The topic was attributes good brands need to survive in the digital era. Below I’ve embedded the same presentation that he also gave to a group about a month ago:
Also, here is a link to the slide deck.
