A Short History of The Brand Called Christmas

...from Paul Williams at MarketingProfs (link). Merry Christmas.

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How Much is Breakaway Branding Worth? Billions.

The Third Annual Top Ten Breakaway Brands List was recently released. The list is part of a study implemented by Fortune magazine, Landor Associates, and Stern Stewart’s BrandEconomics. It seeks to accurately measure the return on investment for the ten brands that had the highest percentile increase in brand strength over the last three years. TJ Maxx was at the top of the list with a 56 percent increase in brand strength, and iPod was second with a 41 percent increase.The actual brand value gained was pegged at $697 million for the TJ Maxx brand and a whopping $7.8 billion for iPod.

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Sundog: The Podcast

Today we have launched Sundog: The Podcast.  Visit the website and subscribe today!

On the show, we’ll take an entertaining look at the news, trends and best practices surrounding the worlds of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company’s bottom line.  Our first show focuses on the challenges businesses face controlling their brand in today’s Web 2.0 environment.  Thanks to Greg Ness, Eric Ista and Matt Charpentier for guest-starring on episode #1!

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Are You Selling Aspirin or Vitamins?

Paula Stout recently offered an interesting analogy in a Business Week article that illustrates the divide that often exists between sales and marketing at many companies. She said sales often uses the aspirin approach: sell to the pain points a customer might have. On the other hand, marketing often uses the vitamin approach: they assume clients want to grow so they offer longer-term solutions that will fortify future performance. It’s an illustrative comparison. The problem, of course, is that unless sales and marketing are on the same page, there is a good chance that your customers or prospective customers will be confused about your brand.

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Building A Brand Often Begins One Employee At A Time

Here. Thanks for the point Laurie.

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