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Results vs. Costs

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Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
– Peter Drucker

The quote above is from Peter Drucker’s book, Innovation and Entrepreneurship. The book was first published in the 1980s, and it was re-released a couple of years ago. It is still sound advice. If you want to improve business, marketing and innovation had better lead the way. Considered by many as the preeminent business consultant and author for decades, Drucker is the person who coined the term knowledge worker.

Considerable effort should be spent on measuring the success (or failure) of marketing and innovation. Why? Another famous Drucker quote answers that question: “What’s measured improves.”

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Yahoo and Microsoft: Another Viewpoint

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Read what David Kottke has to say about the Microsoft/Yahoo deal. His viewpoint seems insightful, and it is 180 degrees from what most of the financial press is reporting in light of today’s Yahoo stock losses. Bottom line – at least at the close of the market Monday – Yahoo’s stock worth is still up $7 billion over its value just prior to the Microsoft offer. In contrast, Microsoft’s stock is worth $33 billion less today than the day before they offered a Yahoo buyout.

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Social lender Zopa voted “most threatening non-bank competitor”

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While social or peer-to-peer lending isn’t new (in Internet time), what is new is the recognition Zopa received this month as the world’s “most threatening non-bank competitor.” image

Amidst the steady stream of stories about the worsening credit crunch and tightening lending standards, Zopa’s style of social or peer-to-peer (P2P) lending stands as a virtual beacon for beleaguered borrowers and serves as a potential investment alternative for would-be P2P consumers-turned- lenders. Traditional banks beware!

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Virtual safe deposit boxes open for business

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imageTired of making trips to the bank to stuff legal documents in a safe deposit box? Now consumers can lock up their important documents online, thanks to electronic document archiving soon to be offered by banks.

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Starbucks to serve up free Wi-Fi with its lattes

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Starbucks reported last week on its ambitious plan to provide free Wi-Fi at more than 7,000 company-owned locations across the nation beginning this spring. That means you can get your fill of a double-tall non-fat no-whip half-the-mocha mocha plus a serving of free broadband to boot.
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