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eBay launched a new site this week called WorldofGood.com. The site features products made of recycled, natural, organic, and environmentally-friendly materials from around the world. The goal of the site is to let consumers make purchases that have positive social and environmental impacts globally.
This is what happens when leadership, innovation, design, branding, technology and marketing all work together: AAPL. Apple’s stock has doubled four times in the last five years.
That adds up to a total stock appreciation of 1474 percent since 2003, and it has resulted in Apple having over $20 billion in cash and short-term investments (Business Week story here).
How far would you go to get free gas? Would you be willing to wrap your car with someone else’s marketing message in exchange for free gas? Such claims may sound too good to be true, but Websites such as gettingfreegas.com, paidride.com, and eyeearn.com are paying you for advertising on your car, and even on yourself.
I’ve been a reader of author Michael Porter’s strategic thinking output since his noted article in the Harvard Business Review in 1979 (pdf: How Competitive Forces Shape Strategy). Since that time, Porter has penned numerous seminal articles and books on strategic thinking.
I’ve wondered how his pre-Web thinking would stand up in a world where business strategy has been monumentally affected by the Internet. He answers that question in this Harvard Business Review interview on YouTube:
Few things test our patience better than seeing the word “buffering” when watching a video or listening to audio on our computers. But please, don’t get mad at the internet. The internet was built to do one thing, move little packets of data from point A to point B. That’s it. Bandwidth dictates how many packets make the journey and how fast they get there. And three things determine your bandwidth: 1-Location. 2-Your Internet Service Provider. 3-Your bank account.