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The mobile banking arena is heating up, and, just in time for the holidays, so too is the marketing push from banks to get people to use the service. American Banker (registration required) reported that Wachovia and SunTrust have launched new services, and AT&T Corp. will unveil today new handsets with preloaded mobile banking software.
What’s your top most wished-for holiday gift? A new national survey suggests that Americans favor computers first, peace and happiness second, big screen televisions third, followed by clothes and then money.
“Getting away from it all” soon could become more difficult, thanks to an announcement by Alaska Airlines this week to test in-flight broadband service.
Several representatives from our company have attended three big conferences this year: The Forrester Marketing Forum, the Forrester IT Forum and most recently, Dreamforce in San Francisco. The takeaway from the first two conferences was clear: if you want to be a player in tomorrow’s business world you better find a way to integrate marketing and IT. The takeaway from the Dreamforce conference was equally clear: if you want to be a player in tomorrow’s business world you better find a way to integrate sales and marketing.
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So just imagine how powerful your revenue machine would be if you could integrate all three functions: sales, marketing and IT. This would have significance for both the B2C and B2B worlds, but it could literally supercharge the new business process for many B2B companies.
It’s difficult to ignore Apple’s soaring growth, so what’s the story behind this technology juggernaut? For an answer to that question, Marketing Vox points us to this short, free ebook written by Steve Chazin, a formal Apple marketing exec. The ebook is titled Marketing Apple, and it lists five major keys to Apple’s ascendancy: