Business
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I would like to let you know about another Sunblogger from Beijing, China who will begin posting here soon. His name is Jeff Fellman and we’re proud to have him as part of our team.
Jeff graduated in 2004 with a degree in Economics from St. John’s University in Collegeville, Minnesota. His undergraduate studies took him to China and he became fascinated with the country and its people. Following graduation, Jeff moved to China and taught at the Haidian Foreign Language Experimental School in Beijing. In September of last year, he enrolled in the Beijing Institute of Economic Management and expects to be certified in the Chinese Language in July of this year.
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According to Nielsen Media Research, spending on advertising in the U.S. rose 4.2 perscent in 2005 over the 2004 figures. Largely responsible for that overall increase was Internet advertising which led the field with an increase of 23.3 percent over other media categories. News on the report came via MediaWeek. Other strong category increases included Spanish-language TV (up 16.9 percent) and cable television (up 11 percent). National newspapers had the biggest decrease in ad spending with -4.7 percent.
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A recent cover of Business Week magazine asked a pressing question: “Is your company fast enough?” The issue’s main story is about speed-to-market as the ultimate competitive advantage.
In a business world that is now flat and operating on Internet time, many business models can be conceptualized, implemented, tested and rolled out in what seems to be the blink of an eye. Assuming a company has its supply chain equation worked out, a new e-business can launch and expose its product(s) to a Web market as large as one billion, or to a specific niche that is far down the Long Tail. Anybody who peruses the business press can’t help but take note of the quickening pace of new start-ups that seem to appear out of nowhere.
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As Marketing reinvents itself, what role do Chief Marketing Officers play? How do you view those who run the marketing function in your business? If you work in marketing, how do you characterize your role? Traditionalist? Lifer? Technologist? Firefighter? “Jane” of all [marketing] trades? Take a look at a recent informal poll that CMO Magazine ran to find out how readers responded, then take the quiz yourself. You’ll see that when it comes to defining their roles, one size does not fit all CMO’s.
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Media coverage surrounding McClatchy’s recent acquisition of Knight-Ridder has understandably focused on the 32 newspapers included in the deal. However, a significant (and relatively under-publicized) aspect of the purchase is Knight-Ridder’s various online ventures. McClatchy inherits Knight-Ridder’s diverse interests in several online advertising and publishing sites. One agency executive valued Knight-Ridder’s Internet investments at more than $1 billion.
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