Now Someone’s Trying to Disintermediate Lawyers

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Piper Analyst Predicts 27% Annual Compound Growth Rate For Online To 2010

A new review of the online sector by Piper Jaffray Senior Research Analyst Safa Rashtchy predicts that internet advertising will grow at an annual rate of 27 percent through through 2010. And, according to the story in Adweek Magazine, Rashtchy says these estimates could prove conservative. To put this in perspective, using the finance rule of 72, it means the amount spent on internet advertising will double every 2 years, 8 months!

What is interesting about these figures is that they are coming from the “money” sector (brokerage firm) rather than other similar projections that have been originating from marketing and online industries. Estimates predicting this kind of growth are sure to heat up even more investment interest in this sector. However, unlike the dotcom bubble, that was based on wild speculation, the growing investment interest in the online arena today is based on real growth and tangible economic evidence.

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Online Marketing Rapidly Moving To The Head Of the B2B Class

A new American Business Media study reveals that B2B marketers no longer think of online marketing as a niche. For many it has become one of the largest components of their marketing mix.

By 2008, according to the study, online marketing will be the second highest utilized marketing tactic surpassing even direct mail. The only marketing tactic that will still exceed online marketing by a slim margin will be in-person events.

The study also shows that, as of 2005, the spending on a B2B company’s Web site combined with online marketing is already the biggest category in the marketing budget. In fact, spending on a company’s Web site combined with online marketing currently outpaces the money spent in trade magazines by a ratio of 3 to 1.

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It Takes More Than Great Tools To Build Something

Although the Internet and other new technological tools provide access to opportunities for a growing share of the world’s population, tools alone will not make it happen. As Godin puts it, the tools are available, but there will always be a crying need for craftsmen who can do great things with these tools. I can go to Sears and buy a pickup truck full of tools, but it won’t make me a carpenter. I will not be a “craftsman” even though the folks at Sears are branding their tools as CRAFTSMAN®. By the way, their slogan is “Makes Anything Possible.” Well maybe for some, but that doesn’t include a large portion of public that has a significant problem mastering the “tools of the trade” (author included).

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DM Internet Sales Projected to Rise to 43 Percent

Eric Dukart, who directs Sundog’s Customer Insight Group, just returned from DMA 05, the Direct Marketing Association’s national convention in Atlanta. In an article dated yesterday, DM News, the mouthpiece of that organization, reported that a Multichannel Marketing 2005 survey of direct marketers projects Internet sales will leap to 43 percent by 2007. Keep in mind these figures are specifically for companies that are considered direct marketers. One of the interesting findings of the survey was that 33 percent of Web sales were incremental...sales that wouldn’t have occurred if people would have had to order via phone or the mail.

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