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It’s difficult to ignore Apple’s soaring growth, so what’s the story behind this technology juggernaut? For an answer to that question, Marketing Vox points us to this short, free ebook written by Steve Chazin, a formal Apple marketing exec. The ebook is titled Marketing Apple, and it lists five major keys to Apple’s ascendancy:
I ran across this (may require registration) in my RSS archives the other day. It is a story in Advertising Age magazine by marketing author Al Ries. The article is dated June 18, 2007, and the topic is why the iPhone will fail. Ouch. Last I heard sales were through the roof and a third of Americans want one. I give Ries credit for going out on a pre-launch limb, but I don’t think I want him placing my bets with the oddsmakers in Vegas.
Do big companies really care what people say on customer satisfaction surveys? Do the results trickle down past an analyst’s spreadsheet at corporate headquarters? Do companies actually take action? As a focus group of one, I’m here to report that, yes, there are real people reviewing, listening and following up on what us, paying customers, have to say. And in doing so, they are helping cement customer loyalty. Let me explain.
Online headlines scream “More trouble in subprime mortgage,” while on the same page, banner ads tout “$300,000 mortgage for $995/month,” or “Bad credit OK.” So is there a problem or not?
For ten years now, organizations like TheTruth.com and The Campaign for Tobacco Free Kids have been warning young people about the perils of smoking cigarettes. 
The hard-hitting commercials, posters, and rallies are something most people have seen on the news, on MTV, or even on a street corner in their hometown. Even though “Big Tobacco” has been portrayed as the ultimate evil, they’re at it again, this time targeting what some consider to be a dangerously impressionable group—women and girls as young as 13.