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The 2008 Beijing Olympic Games will not just be about sports, they will be about sponsors trying to create a super-brand using online marketing. These Olympic Games are expected to be unlike any other, and it still remains to be seen whether the standout will be for “Brand China” or for the sponsors’ brand campaigns.
At least once a year, its helpful to look at Mary Meeker’s excellent PowerPoint presentation on Technology and Internet Trends. Meeker is a managing director at Morgan Stanley and a leader of the investment bank’s global technology research team. The link above is her slide deck from the Future of Media conference presented last month in New York.
Meeker’s in-depth analysis is viewed from a global perspective, and it provides a great deal of insight into where technology and the Internet are headed. The presentation is filled with salient facts for business executives and marketing professionals, but a few I found particularly illuminating included:
Projected number of worldwide personal computers in 2008: One billion.
Projected number of worldwide personal computers in 2015: Two billion.
More on those statistics here.
Most of the present day PCs are already on the Web. It looks like those two billion users will be on the Net, too.
Three days ago, on May 23rd, a historic milestone was reached according to scientists at North Carolina State University and the University of Georgia. For the first time in world history, the number of people living in cities (3,303,992,253) exceeded the number of people living in rural areas (3,303,866,404).
There are some powerful thoughts in this Global Intelligence Briefing for CEOs. I learned about it from our CEO (thanks Brent). The author is Herbert Meyer, a special assistant to the Director of the CIA in the Reagan administration. As Meyer states: “Currently, there are four major transformations that are shaping political, economic and world events. These transformations have profound implications for American business owners, our culture and our way of life.”