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Here are a couple of interesting presentations on SlideShare that provide thoughtful discussions on what is happening next in marketing, advertising and media. Part I is from Paul Isakson:
View on SlideShare (up to full screen).
If this story is any indication, television can still pull big advertising dollars. NBC has nearly sold out its “upfront” ad inventory with $1.9 billion in sales.
Many pundits have predicted that television networks will have increasing problems trying to sell their upfront inventory because of double-digit declines in ratings over the past year. Ironically, because ratings are down, some advertisers are buying more TV advertising to reach the same level as last year’s campaigns. Continuing to pay more for less viewers each year seems like an unsustainable scenario. However, NBC is making it happen this year, and in spite of a decrease in viewers, it didn’t stop NBC from raising the cost of a 30-second commercial in next year’s Super Bowl to $3 million.
While the tools of the marketing trade are changing rapidly, being able to understand the points of view of large major markets is still eminently useful to business professionals. A new book by Kenneth Gronbach titled, The Age Curve: How to Profit from the Demographic Storm, points out major generational markets (as well as other demographic groups), and offers advice on how best to reach each group.
As many people know, the most current Java Release Family is Java 6.6. It was made available to the general public back in December 2006. Java 7 - Codename Dolphin is in beta, but the development community is expecting it to be released sometime in 2008. With the introduction of the new, it is also time to say goodbye to the old. The Java 1.4 family will reach its End of Service Life (EOSL) this year, in October 2008. This means that that release family will no longer be supported by Sun, nor will they distribute the SDK or JRE anymore. Similarly, Sun announced in April that the EOSL for Java 5.x will be in October of 2009.
What does this mean for companies still developing against Java 1.4 or Java 5.0?
At the recent Gartner Emerging Trends and Technologies Roadshow in Melbourne, Gartner identified the Top Ten Disruptive Technologies for 2008 to 2012. This intriguing list is a compelling argument for IT professionals to revisit their plans for future application development. Gone are the ways of heavy, expensive do it all applications. By utilizing on-demand software and mashups you can create robust applications in days instead of months. For organizations that prefer to keep their applications in house, more powerful multicore and hybrid processors powering virtual hardware will allow you to reduce downtime and better utilize resources.
