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To some, return on investment (ROI) may appear to have reached marketing buzzword status. However, despite the term’s widespread use in the current business lexicon, its importance cannot be understated — especially to marketing executives. While understanding and being able to measure ROI is of vital importance to external marketing efforts, it is just as important for internal communication and credibility. With all the financial turmoil that many companies are presently facing, it will be vitally important for marketers to exquisitely detail that marketing is a lifeblood investment for the enterprise rather than a costly excursion.
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As individuals, we all have our own idea about what features make a product “the perfect fit.” To support this, companies have increased product diversity and customization, while new industries are born for the sole purpose of providing additional accessories to cater to our desire for personalization. Not only do we want things now; we want them customized to match our specific need on a whim. The bar is constantly being raised as companies scramble to learn more about how customers use their products and what changes or improvements will keep them happy and coming back.
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Can social networks be utilized to help tackle environmental problems across the world? Freecycle appears to be doing just that. In the midst of a global economic crisis, when people are looking for ways to be more frugal, Freecycle is using the web to help millions of people go green and save money too.
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Finland gets it (as does Japan, Korea and 21 other countries). They know that reliable true broadband is essential for the future and growth of any country in today’s global community. Broadband has provided benefits in education, communications, and economics in the places it is present.
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Although many big brands are active in social media, few are willing to share how their efforts are developed, implemented and measured. So when social media leaders from Wells Fargo, UPS, The Home Depot and Graco gather for a group discussion at the Online Marketing Blog, it’s worth paying attention.
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