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A new Stuart Spencer study of senior-level marketing executives has confirmed what many in business already know: the CMOs number one priority is influencing the bottom line (Ad Age story here). The complete results of the survey will be released today at the CMO Summit in Florida.
According to the study, other critical innate or learned qualities necessary for today’s CMOs include:
• Being a risk taker
• Willingness to make tough decisions
• Good problem-solving ability
• A strategic, customer-centric orientation to marketing
• Digital focus
• Multichannel and cross-industry experience
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I had been anxiously awaiting the release of Mario Kart for the Nintendo Wii since I heard about it last fall. There is just something about racing classic Nintendo characters that I just can’t seem to get enough of. And thanks to Twitter and some chatty friends, I can now race to my heart’s content.
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The ad industry has made a big mistake in the past by thinking technology was for geeks. Technology, in fact, is a love affair.
The above quote is in a blog post last week from David Armano at Logic + Emotion. David’s right.
Eric Ista’s earlier post today (Technology and the Speed of Mouth) cites a perfect example of how the social network framework — and the technology that powers it — has intertwined itself in the lives of many consumers. As Eric pointed out, with this framework consumers can profoundly affect brand preferences, brand engagement and immediate sales. And with social networking, it can be done at a speed that makes traditional marketing look like molasses outdoors in a northern Minnesota winter.
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So, I’m working on my laptop with the TV on in the background. Suddenly, I’m pulled from my work by a song on a new Dockers commercial. Before the commercial is even finished, I head over to iTunes and search for what I think the song might be named: “California Soul.” BINGO! I click Buy Song. Within 30 seconds of hearing a sample of the song, I own the song. I then post a tweet in twitter about my new found musical joy. Later that evening, I talk to a friend of mine that had seen my tweet and checked out the song as well.
Hmmmmm…makes me think that marketers could use all this technology in some way…
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A study released last week from the Society for New Communications Research shows consumers use social media to share customer care experiences and research companies’ service reputation when making purchase decisions. The study shows the increasing power social media has on driving purchasing behaviors and ultimately maintaining one’s brand. It’s becoming virtually impossible to hide behind poor products or services as the average consume now has several outlets through which they can share their experiences.
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