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The Association of National Advertisers recently polled 1200 company marketers, creative agencies and media people at its Masters of Marketing Conference, and the results give an excellent snapshot into the changing priorities for allocating valuable marketing resources.
Here are some key takeaways:
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For the last several years,
Mary Meeker, an analyst for Morgan Stanley, has put together a compelling presentation on the state of the Internet and technology, and presented her thoughts at the annual
Web 2.0 Summit. That summit just concluded, and you can view her presentation
here on YouTube. The slide deck is embedded above.
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From Harvard Business School, here are the lessons learned from Obama’s win for 1) marketers, 2) innovators, and 3) CEOs.
Incidentally, more U.S. presidents have their undergraduate degree from Harvard (5) than any other school.
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As I watched election coverage last night, I was keenly aware that I was witnessing an astonishing piece of history in the making, not only from a political perspective, but also from a communications viewpoint. The announcers on both CNN and FNC, kept referring to Obama’s rise from relative obscurity to winning the Democratic nomination, and eventually becoming president-elect, as fueled by an Internet strategy and groundswell. It seems the torch has been passed from TV to the Web.
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I was recently browsing through a web development forum when a particular posting caught my eye. A member was asking what is the best way to mark-up and design a calendar in HTML without using a table. He got plenty of answers, with a lot of advice on complex code structure and CSS floating techniques, some with a few existing examples. He also got few responses telling him to just do it in a table; but he remained convinced it should be table-less.
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