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Creativity/Innovation

Radiohead’s Online Marketing is Music to Fans’ Ears

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If you’re a fan of the British music group Radiohead, you probably know they recently released their 7th CD In Rainbows earlier this month. What you might not know is that the CD isn’t available in stores or on iTunes, but can be purchased exclusively on the band’s website.  What’s the going rate for the new disc?  Whatever you want it to be.

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Seeing Past Your Beliefs

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There’s a great, on-the-money article by Marcia Conner at Fast Company. It’s about benefits that can emerge if you are able to see past your beliefs. These beliefs include:
• Seeing past the categories you’ve created to organize your life
• Seeing past jargon that might feel unfamiliar
• Seeing past assumptions you’ve created
• Seeing past concepts that may seem isolated because you lack part of the contextual framework to understand them
• Seeing past your own point of view and comprehending how others view the situation
• Seeing past your standard defenses
• Seeing beyond your usual circle for opinions, thoughts and ideas

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McDonalds “Lovin’” New Viral Ad

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Another day, imageanother example of how YouTube is taking over the internet—this time, the site playing a lead role in the development of a viral ad for McDonald’s Chicken McNuggets. 

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The Virtual Search for Missing Adventurer Steve Fossett

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imageThe search for pilot Steve Fossett, missing for more than two weeks after failing to return to a private airfield in southern Nevada, has now extended to the Web, thanks to satellite image analysis. Tens of thousands of virtual helpers have since joined forces to augment air and ground search efforts. 

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The Good, The Bad, and the Transgender of the Simpsons Movie / Burger King viral campaign.

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I have been a Simpsons fan for the majority of my life. I have seen nearly every episode and have bought every season on DVD the day each is released. So you can imagine how excited I was when the news came out that there would FINALLY be a Simpson movie. I watched every clip and trailer I could get my hands on and eagerly awaited the elaborate ad campaign and tie-ins that would surely usher in such an event. One of those tie-ins was with the online viral darling, Burger King, in the form of simpsonizeme.com.

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