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Creativity/Innovation
Sony Bravia Ads to Feature “Colour Like No Other” in NYC this month
byIf you happen to be walking around New York City this month, watch out for the giant Play-Doh bunnies. 
Sony brand Bravia is at it again, and they’re in town taping the third commercial in a series of ads for their LCD televisions. Play-Doh bunnies selling TVs, you ask? If you know anything about Bravia’s ad campaign titled “Colour Like No Other,” the colorful rabbits shouldn’t come as a shock.
Banks: Innovators or Laggards? Survey Says…
byOpen up a new checking account and get a free toaster. Innovative? Not! Sadly, some banks are still resorting to retro bank marketing tactics with offers of free toasters. Perhaps that is one reason why bank executives see the need to innovate as a both a strategic need and a big weakness. As reported by American Banker, a recent survey of financial services execs by Boston Consulting Group shows that innovation could drive profits, but banks are seen lagging other industries in innovation.
Subservient Intern
byViruses mutate and evolve. Just as we become immune to one, another variation is there to take its place. The same holds true for viral marketing. Years ago we were blessed with one of the most bizarre Web endeavors I have ever seen in the form of Burger King’s Subservient Chicken. Mentos has now taken the “dance, monkey, dance” concept a step further with mentosintern.com.
Decoupled Debit Card Poised To Shake Up Banks
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“What’s in your wallet?” Capital One hopes its new co-branded “decoupled debit” card (with rewards) will find its way to your wallet soon, right along side one of its credit cards. What’s a decoupled debit card? In this case, it is a MasterCard debit card that can be linked to any checking account at any financial institution. Transactions are processed through the open ACH (Automated Clearing House Network) system. So why are banks worried?
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