Creativity/Innovation
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Open up a new checking account and get a free toaster. Innovative? Not! Sadly, some banks are still resorting to retro bank marketing tactics with offers of free toasters. Perhaps that is one reason why bank executives see the need to innovate as a both a strategic need and a big weakness. As reported by American Banker, a recent survey of financial services execs by Boston Consulting Group shows that innovation could drive profits, but banks are seen lagging other industries in innovation.
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Viruses mutate and evolve. Just as we become immune to one, another variation is there to take its place. The same holds true for viral marketing. Years ago we were blessed with one of the most bizarre Web endeavors I have ever seen in the form of Burger King’s Subservient Chicken. Mentos has now taken the “dance, monkey, dance” concept a step further with mentosintern.com.
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“What’s in your wallet?” Capital One hopes its new co-branded “decoupled debit” card (with rewards) will find its way to your wallet soon, right along side one of its credit cards. What’s a decoupled debit card? In this case, it is a MasterCard debit card that can be linked to any checking account at any financial institution. Transactions are processed through the open ACH (Automated Clearing House Network) system. So why are banks worried?
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A friend of mine has always said her dream job is to name lipstick colors. Based on the latest automotive trends, developing car colors has become equally tasty. According to the New York Times, your next vehicle may come in Dark Mocha, Cocoa, Root Beer, Orange Frost, White Chocolate, Salsa Red or Top Banana.
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The closing line in the famous 1984 Macintosh Super Bowl commercial was “And you will see why 1984 won’t be like 1984." That commercial did a great job of putting the agency, Chiat Day, on the map and making an icon out of Lee Clow, their creative director. Bob Garfield of Advertising Age magazine interviewed the still prolific and widely respected Clow on the eve of the Cannes Advertising Festival to get his opinion on what has changed in the advertising industry in the 23 years since that time (story here, subscription or pay credits may be required).
A few excerpts:
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