More From TED

TED was highlighted in a post here last month. Now there’s more with a great demo of a product called Photosynth. Amazing stuff. (Fish, thanks for the point).

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New Apple iPhone Ads

OK, so I’m already an Apple enthusiast, but these new iPhone ads have to make an impact even on the most diehard BlackBerry fans.
iPhone ad #1
iPhone ad #2
iPhone ad #3

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You Can Now Access TED Talks

The annual TED (Technology Entertainment Design) Conference in Monterey, California is one of those seminal events I’ve wanted to attend ever since I heard about it. Unfortunately, it is $6000, by invitation only, and they restrict participants to 1000 people from around the world. Currently, the participant list appears filled until 2009. It features a distinguished list of attendees and speakers who exchange ideas on science, culture, business, entertainment, art and much more.

Before this year, it was difficult for non-attendees to get information on the topics discussed, but this year TED has made a number of the talks available on their website (see link above). As you might imagine there are some interesting and provocative discussions that may be of interest to many of you. They even have their own YouTube channel.

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Light Bulb Metaphor Still OK

Roger von Oech at Creative Think has announced the death of the light bulb metaphor for ideas. Citing why he wanted to ditch the light bulb symbol, Roger said, “First, it’s a very, very, very old metaphor for a new idea. And second, the environmentalists are going to vilify the incandescent light bulb in coming years.”

Not so fast Roger.

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Well Said Joseph!

Advertising Age and AdWeek magazines are filled with stories about the traditional side of the ad business trying to play catch up on the digital marketing revolution. What many in the business fail to recognize is it’s not just another service or channel that can be appended. It’s an entirely different business model and mindset that requires a technology backbone in the corporate DNA and a new paradigm on the brand-building creative process.

Joseph Jaffe, author of “Life After The 30-Second Spot,” has a great take on this:  Who’s your digital czar?

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