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Oh, great. With this new technology, the next thing we’ll see is a Goodyear shark blimp swimming through the air above football games.
In nearby Minnesota Lake Country, there just has to be some marketing reason to have a lunker walleye blimp swimming above the water. Maybe not.
It becomes clear to see why Apple is such an innovative, successful company when you read the comments made by Apple COO, Tim Cook, recently posted on the Fast Company blog.
He provides compelling, insightful answers to three questions:
1) How does Apple keep innovating?
2) How do they visualize the market for the iPhone?
3) How does Apple handle the loss of a senior exec?
His answers certainly help demonstrate that Apple’s 1990s branding slogan, “Think Different,” was apropos internally as well as externally. Like most good branding slogans, this one closely aligned with their corporate DNA.
In spite of what can be its tremendous benefit to campaign success, the account planning function in marketing and advertising firms is still debated and poorly understood by many inside and outside of the advertising business (see Journal of Advertising Research abstract). That’s too bad, because done well, account planning can provide the key insights and reference points that allow advertising to connect and succeed remarkably well with the target audience.
Matt Charpentier, an Art Director at Sundog, and several of his creative fellow Dandy Dwarves were commissioned by the Savannah College of Art and Design (SCAD) to develop SCADshorts. Check it out. Each month there’s a new contest with a short video, and all you have to do is look for clues and guess the name of the video. There are more details in the “About” and “How To Play” sections of the above link.
I’ve seen the above video show up a couple of places now (Seth Godin and The Long Tail) and it is captivating to say the least. It is from Michael Wesch, a professor of anthropology at Kansas State.