Creativity/Innovation
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I can’t think of any other product story quite like this. Can you? In just six short months, Apple has grown from a non-player in mobile to 2nd in the marketplace for smartphones. And that’s with limited availability.
I don’t have an iPhone (they are not available in our area), but I have its almost identical non-phone cousin, the iPod Touch. I can tell you that device delivers a brand experience that is refreshing in its form, simplicity, usability and usefulness. The difference between the iPhone and iPod Touch is a matter of feature/benefits. To me, what Apple is really selling here is a wonderful new interface to harness a crossroads of technologies, wants, and needs. The iPhone is like having a remote control for your digital life, and I am sure that is where Apple and the consumer will continue to prosper from this interface in the future.
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Looking for a website that helps educate while attempting to combat world hunger? 
You’re in luck. Freerice.com is a charity website that allows users to play an interactive vocabulary game where each correct answer allows 20 grains of rice to be donated through the United Nations.
The site was created back in October by John Breen, a computer programmer from Ohio who got the idea for the site as he watched his son study for the SAT. Breen is also the creator of www.thehungersite.com, therainforestsite.com, and poverty.com, all sites devoted to charitable giving.
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“Cloverfield,” a good old-fashioned monster-attacks-big-city movie that premiers today has already had a monster-sized presence on the web.
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A recent article in the New York Times purported that as we acquire more knowledge, our creativity and our ability to innovate diminishes. The reason is the Curse of Knowledge: “The better we get at generating great ideas—new insights and novel solutions—in our field of expertise, the more unnatural it becomes for us to communicate those ideas clearly to others.” In addition, once someone acquires a certain amount of knowledge in a given area, the more difficult it becomes to see outside the box of the self-made constructs they’ve created to deepen their understanding.
It’s a powerful argument and it seems to be borne out if you look at many venture capitalists: they rarely invest in companies started by anyone past their 30s. VCs are looking for people with bold ideas that can be evangelized and clearly communicated to others. There’s more on this youth/knowledge/entrepreneurial thing here.
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The Association of National Advertisers (ANA) has put together a list of 2008 Trends To Watch. Incidentally, the way they released this information is on one of several blogs they maintain, which in itself sends a signal about the growing use of new media tools. The membership of the ANA is comprised of executives from over 400 companies that represent 9000 brands and are responsible for over $100 billion in marketing and advertising expenditure each year. Here are some key take-aways from the ANA list:
• Creativity and innovation still rule, but 2008’s creativity will be focused on devising better way to leverage technology and reach audiences online. There is “no turning back” to the traditional advertising model. In fact, the ANA said a digital marketing platform “offers richness in information management, communication delivery, metrics—and portability.”
• Marketing and advertising accountability remain top-of-mind with many marketers.There are still 42 percent of companies dissatisfied with their marketing ROI measurement methodology. The ANA predicts this will lead to companies developing a Chief Accountability Officer.
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