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If you’re tired of grimacing as you watch the gas pump ticker go turbo while you’re fueling up your car, there’s hope. You could be whistling instead while you fill up your tank and top off your mobile playlist. This is all thanks to an Internet-ready WiFi capable gas pump, complete with downloadable tunes. Say it ain’t so!
It’s 2007 marketing planning time for a lot of companies right now. A great way to look at igniting success for you or your company and having fun in the process is Michael Stanier’s Eight Irresistible Principles of Fun.
While mining some of the nuggets in Seth Godin’s excellent new book, Small Is the New Big, he made me also think “Short Is The New Long.”
You have an idea or concept for a business, a product, an invention or some other innovation. How do you communicate it? Sometimes people in business try to make sense of it all by writing business plans, marketing plans, creative briefs, missions, visions, value propositions, elevator speeches or lengthy brochures to articulate their thoughts. Whoa. It shouldn’t be that hard. In fact, the chance for success with your idea is probably inversely proportional to the time it takes to express it. Most people are running their business and personal lives with a serious time crunch. They don’t have time for your long version.
Fretting about that Thanksgiving turkey? Before you pick up the phone, find your iPod. Butterball’s 26-year-old turkey helpline has been given a social media makeover. Earlier this week, ClickZ reported on the turkey king’s new podcast series designed to reach a new generation of consumers.
With Thanksgiving nearing, I thought it was time to put together my Christmas wish list so Santa knows what to bring. Without further ado and in particular order, here is my 2006 Christmas list…
Web 2.0 is beginning to get really boring guys. How many to-do lists, note takers, calendars, virtual desktops, social networks, bookmarking and Digg-clones are we going to build? Yes, all of these things were really cool when it all started. Heck, I couldn’t get enough of it. But now every week brings an entire new batch of the same thing. Let’s see something new. I don’t think we can have Web 3.0 until Web 2.5 shows some truly amazing applications of the technology and ideas of Web 2.0.