General
Posting something not directly related to Sundog or what we do, use this category.
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Consumers, start your cell phones! Mobile banking services in the U.S. appear to be poised to triple by 2009 (Aite report), or to double by 2010 (Sybase report). Despite research finding differences, one thing is clear: U.S. banks are ramping up efforts to make consumers aware of mobile banking, consumer clearly want the service, and that means bank marketers are ready to put technology and marketing dollars behind it to get you the consumer to adopt it.
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While social or peer-to-peer lending isn’t new (in Internet time), what is new is the recognition Zopa received this month as the world’s “most threatening non-bank competitor.”
Amidst the steady stream of stories about the worsening credit crunch and tightening lending standards, Zopa’s style of social or peer-to-peer (P2P) lending stands as a virtual beacon for beleaguered borrowers and serves as a potential investment alternative for would-be P2P consumers-turned- lenders. Traditional banks beware!
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I thought this was extremely funny, but, then again, I have a strange sense of humor. George should write for The Onion.
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Several years ago, I recall reading some good advice about advertising concepts: Try making the point first with a billboard idea. A billboard forces you to economize your thought process and to really focus on the essence of the idea. A recent Fast Company article highlights a book with the same type of advice for planning and problem-solving: Put it on a napkin first.
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For the last several years, I taught an advertising class as an adjunct professor at Concordia College. It was a rewarding experience. As part of my class requirements last year, students were to start and maintain a blog. One of those students was a promising and bright designer by the name of Christopher Nuernberger. His blog was entitled ”Shades of Gray” and he is still blogging today under the same title about a year after his graduation.
In fact, if you are just starting out in design, marketing, or communications, Christopher’s thoughts and insights might be especially helpful for you. Many of his posts deal with the challenges of getting started in the business, and he is writing this from the relevant viewpoint of his own personal perspective. I heard from Chris recently, and he now has a great job and many regular blog readers. Good job, Christopher.
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