The five things to know about Web analytics

ClickZ Expert Shane Atchison provides a virtual Cliffs Notes version of Web analytics for busy Chief Marketing Officers by highlighting five things they need to know:

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Something’s Wrong Here

Gee, wouldn’t it make more sense to focus on creating technology that is easier and more intuitive to use. A two-week course on using your TV? No wonder RadioShack has problems.

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Hidden treats found in Halloween searches

Halloween apparently has ‘jumped the pond’ and is gaining in popularity in the UK, evidenced by spikes in internet searches for key Halloween terms such as “pirate costume” in both the US and UK.  So what? Hitwise blogger Heather Hopkins says that retailers can learn important lessons by understanding the way in which consumers search.

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Google Docs and Spreadsheets. Google Never Sleeps.

Those folks at Google sure are busy this week. Remember Writely, the online word processor Google bought awhile back and only recently opened back up to the public. Well it’s gone. Google brings us another inch closer to the always rumored Google office suite with Docs and Spreadsheets, a tighter integration of its two main suite components. All that remains are presentation and database apps and Google office suite will exist, though in true Google fashion it will likely be named Docs, Spreadsheet, Database and Presentation.

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What Google Did On Their Own Dime

As Greg mentioned in his post today, the internet is buzzing with thoughts on GoogTube and what it means. What struck me as amazing is that by spending a billion and a half dollars, the stock rose four billion dollars. Heck, go buy some more risky and expensive stuff it seems to be working for the shareholders.

Along with spending a lot of money, Google has again been pretty active in the past week but most of it was overshadowed by the rumors of the impending purchase of YouTube. So in as few words as possible, I present “What Google Did On Their Own Dime"…

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