Google
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SEO Egghead has posted a collection of SEO tips written the past year by Google’s Matt Cutts that serves as a nice intro to SEO fundamentals. If you’re just getting into SEO or want to learn enough so you can have an educated discussion with your team, I encourage you to take a look. Each tip has a link to the original post by Matt so if you want to dig deeper into any one topic you can.
Optimizing a Web site is a constantly evolving madness and you can quickly find yourself wondering what exactly your SEO expert or team is talking to you about. These 21 tips can help get you up to speed, not only on some basic SEO topics but a few techie things your development team may be doing and not even aware it could pose a problem. This should be a must-read for anybody involved with marketing, designing, developing or managing a Web site. Since search engine algorithms are complicated beasts, every small piece that you can do to improve your chance to move one position up matters.
Even seasoned SEO pros might want to take a look to get refreshed. It’s really that good of a collection, now go read it.
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According to theproguy, the most expensive Google AdWord is ‘school loan consolidation,’ followed closely by ‘college loan consolidation.’ In fact, as of yesterday, a good chunk of the top-50 Google AdWords are related to the consolidation of loans of one type or another. Not really too much of a surprise as I’m sure the loan consolidation market is not only very competitive, but very lucrative. They can likely afford to pay close to $70 for qualified leads, it isn’t like they’re selling donuts.
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How do you present tons of content to a 24/7, hurry-up-gotta-have-it-now, don’t-email-me-but-text-me-instead audience? PR blogger Kevin Dugan suggests that PR writers “embrace the visual” to help their audience quickly understand complex data, and he illustrates how NewsMap does that just by organizing and displaying the constantly changing landscape of the Google News aggregator.
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I missed my chance at climbing aboard the Writely bandwagon prior to its purchase by Google and subsequent lock down on new accounts. This was mainly due to the fact that, for all practical purposes, I have no real use for a word processor, so I wasn’t too interested. When Writely opened for new accounts last week, I figured I should take a look as I had only heard good things about it. I have to say, Writely didn’t fail to impress.
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Two days after Google unveiled its first ‘official’ salvo in the online office suite war, a bigger bomb may have been dropped from Cupertino when Apple announced on Tuesday that Google CEO Eric Schmidt had been elected to the Apple board. With both Apple and Google facing upcoming battles with Microsoft — Microsoft plans to take on the iPod with its Zune player later this year — working closer together could mean a more coordinated two-front assault focused on Redmond.
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