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So you’ve just launched the new Web site that your team worked on for months and you do a quick Google search for a few of your keywords and you’re nowhere to be seen. How can this be? You did everything right. You researched SEO and carefully selected keywords and optimized your copy. Your pages validate. You even have a blog as part of you site. What went wrong? The answer is that you’ve done nothing wrong. Other than a common misconception many people make by thinking that search engines magically know everything about their site the moment it goes live. It’s an understandable misconception, after all most search engines aren’t exactly open about how their magic formulas work.
So, using Google as an example I’m going to try explaining how Web pages are indexed.
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The Medill School of Journalism and Integrated Marketing Communications at Northwestern University just released an interesting analysis of the BIGresearch Simultaneous Media Survey. It points to eight clusters of media consumption that can help strategists and media professionals plan more effective campaigns. Often, marketers are restricted to planning campaigns around product consumption behaviors. The problem with that methodology is that it still leaves a considerable challenge trying to figure how to reach and affect people who are using the product.
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Every so often you will find a Web site that truly amazes you, DabbleDB is one of those sites. I received an invitation to try a 30-day demo of the DabbleDB beta and after watching the seven-minute demo movie I was pretty impressed. DabbleDB lets you take information that you might normally toss into a spreadsheet to manage and create a nice Web-based application in a matter of minutes.
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A new survey, Accountable Marketing Through Metrics, reveals that a majority (86%) of marketing-executive respondents are more dissatisfied than ever with their inability to track and measure marketing performance, a figure that is up 9% compared to last year. Why the increase in dissatisfaction at a time when ROI is such a hot topic? Because processes, training and funding apparently are not in place to help executives measure the very business and marketing goals they are charged with meeting. Find out more about their concerns and survey results.
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A few months ago, NBC created a blog for its comedy “The Office.” Posts from Dwight Schrute, the fictional office know-it-all who takes his job a little too seriously, routinely generate hundreds of comments per post. (A fan site noted that Rainn Wilson, the actor who plays Dwight, actually writes the posts.) These types of character blogs are gaining popularity. One article notes that shows such as “General Hospital” have joined the list.
The value of character blogs – most often authored by a fictitious person, brand or toy – has been continually debated.
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