Interactive Advertising Revenues Grew 33 Percent
byEven though all of us at Sundog are wired into the fabric of the online world, it still never ceases to amaze us when we see how quickly interactive marketing continues to grow.
Recently, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) released the Internet Advertising Revenue Report. It detailed the final numbers for 2004. According to the report, overall interactive advertising revenues grew nearly 33 percent over 2003…totaling more than $9.6 billion.