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As follow-up to a recent post on the Pew Internet & American Life’s study of technology users: the Pew site has an interactive Internet Typology Test. Your answers to 10 questions help determine your level of Information and Communications Technology (ICT) use.
Research from the Pew Internet & American Life Project is always worth reading, but their latest report is especially insightful. They’ve investigated the assets, actions and attitudes of Americans technology users and developed unique descriptions for groups of Information and Communications Technology (ICT) users.
An article in this month’s B to B Magazine details how companies are increasingly turning to interactive marketing firms to help them manage the growing role of technology in the marketing process. Brand architecture, content/database integration, business intelligence, CRM, salesforce automation, lead generation systems and Web 2.0 practices are all part of the new and growing overlap between what was once the separate “silos” of marketing and IT.
Overseas outsourcing contracts are down by a third from last year’s pace reports Business Week. One of the biggest reasons for the decrease is that outsourcing contracts from U.S. companies have declined by 70 percent in the first quarter of this year.
For many organizations, the growing Web 2.0 movement sets up an inevitable showdown with the IT department. The biggest benefits of Web 2.0 – employee collaboration, audience participation and management transparency, to name a few – directly conflict with the highly-structured, control-driven IT world. This point was further illustrated in a recent McKinsey Global survey of executives (reported by Business Week).