Local Search Is Hot And Doubling Every Two Years

Local search is afire, and the leaders are familiar names: Yahoo and Google. Unlike regular search where Google clearly dominates, the playing field for local search is evenly split between the two search giants with a share of about 30 percent each. Microsoft is third at 12 percent.  Both Google Local and Yahoo Local use a map-based page. Indicate your search location and enter a search term such as “pizza.” Your map will populate with the names and locations of pizza restaurants in the vicinity.

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