IT
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At least once a year, its helpful to look at Mary Meeker’s excellent PowerPoint presentation on Technology and Internet Trends. Meeker is a managing director at Morgan Stanley and a leader of the investment bank’s global technology research team. The link above is her slide deck from the Future of Media conference presented last month in New York.
Meeker’s in-depth analysis is viewed from a global perspective, and it provides a great deal of insight into where technology and the Internet are headed. The presentation is filled with salient facts for business executives and marketing professionals, but a few I found particularly illuminating included:
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The term information overload inevitably surfaces when employees talk about the deluge of printed materials, e-mail, voice mail and other technology-based messaging they face at work every day.
It’s refreshing to hear about companies that attempt to manage employee messaging – and RSS has great potential in this area. PC World highlights several companies that are using RSS to attack employee information overload.
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The worst kind of bug is one that was developed into a software application by design. To better illustrate what I am talking about, take this example from worsethanfailure.com:
As the recent father of twin babies, Philip B. was relieved to learn that his employer’s benefit provider, Sun Life Canada, made the insurance process really simple. Adding the little ones on the plan required no more than a phone call to provide birth dates, names, and that sort of thing. All seemed so easy, until the customer service rep realized what Philip was trying to do: “I’m sorry sir, but we need a different birth date for each of your kids.”
“Uhh, er,” Philip stuttered, rather puzzled, “they’re twins? They were both born on the seventh of May, so they actually do have the same birth date.”
“Oh yes, I understand,” she said, “but our system cannot handle two people with the same last name born in the same month of the same year on the same plan.”
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They sound similar. And they are often used (erroneously) interchangeably. Both terms, reliable and quality, can be used to describe a software application that has a low degree of error. But there is one fundamental difference between the two. One is objective, measurable, and can be estimated, whereas the other is based on primarily subjective criteria…
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Several representatives from our company have attended three big conferences this year: The Forrester Marketing Forum, the Forrester IT Forum and most recently, Dreamforce in San Francisco. The takeaway from the first two conferences was clear: if you want to be a player in tomorrow’s business world you better find a way to integrate marketing and IT. The takeaway from the Dreamforce conference was equally clear: if you want to be a player in tomorrow’s business world you better find a way to integrate sales and marketing.
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So just imagine how powerful your revenue machine would be if you could integrate all three functions: sales, marketing and IT. This would have significance for both the B2C and B2B worlds, but it could literally supercharge the new business process for many B2B companies.
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