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This weekend, I ran across an interesting site called Megite that offers some hope to the information overload that everybody keeps talking about. One of the biggest problems I currently have with the RSS feeds I subscribe to is that many of them write about the same story, so I have countless duplicates. For people who don’t subscribe to many feeds, this probably isn’t as much of a problem as it is for people who have 100+ feeds and end up with 85 stories about the rumored video iPod every morning. Megite tries to solve the problem by sorting through everything and offering up a list of articles that is a little easier to digest without all the duplication.
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The NCAA’s March Madness marketing machine is through Rounds 1 and 2 and down to the the Sweet 16. As I mentioned in Part 1 of this post, this event is a classic study in branding. Branding connects with people on an emotional level, and anytime you have grown people yelling at their television sets, you know an emotional connection has been made. The television is not an interactive medium. It will not answer your plea for “What in the hell was he thinking?” or “How could he miss that?” You have been absorbed into the illusion and transported to courtside where your shouts of encouragement or disdain will no doubt be heard.
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Everywhere I look I see headlines about March Madness. NCAA basketball has honed this annual classic into a premiere sporting, branding, promotional, and public relations event. Major college and professional sports tournaments are usually big draws, but this year, the March Madness marketing machine seems supercharged. Maybe it is because it follows closely on the heels of the Winter Olympics. At any rate, it has major legs. The buzz is pervasive and loud.
Part of the big draw for this event is no doubt the fact that you start out with 64 teams from all over the country, and in 20 days, whittle the field down to one champion. That is one of the great things about sports; only a few players are actually involved in the game, but thousands of fans are immersed vicariously as though they were at the very center of the drama.
One reason this tournament has such a powerful brand presence is all its well known, iconic names that are famous in sports lexicon: March Madness, Big Dance, Sweet Sixteen, Elite Eight, and the Final Four. Talk about a reality show—this one is king.
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I saw a number of reports yesterday (one story here) about the status of the Unlawful Gambling Enforcement Act (H.R. 4411). The bill, sponsored by Jim Leach (R-Iowa), was approved by a House panel and will now proceed to a floor vote in the House. The bill doesn’t prohibit gambling, but it does make it difficult for the offshore online gambling industry to access the money from its patrons if their funds are within the U.S. financial services industry. There is also separate legislation being forwarded to ban all types of electronic gambling in the U.S.
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This story about a comScore Media Metrix report was just released and it adds to the information in the previous post. Teens spend a great deal of time online. They are already an important market and they will become even more important in the next decade as their disposable income expands.
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