by
The ad industry has made a big mistake in the past by thinking technology was for geeks. Technology, in fact, is a love affair.
The above quote is in a blog post last week from David Armano at Logic + Emotion. David’s right.
Eric Ista’s earlier post today (Technology and the Speed of Mouth) cites a perfect example of how the social network framework — and the technology that powers it — has intertwined itself in the lives of many consumers. As Eric pointed out, with this framework consumers can profoundly affect brand preferences, brand engagement and immediate sales. And with social networking, it can be done at a speed that makes traditional marketing look like molasses outdoors in a northern Minnesota winter.
Read More
by
So, I’m working on my laptop with the TV on in the background. Suddenly, I’m pulled from my work by a song on a new Dockers commercial. Before the commercial is even finished, I head over to iTunes and search for what I think the song might be named: “California Soul.” BINGO! I click Buy Song. Within 30 seconds of hearing a sample of the song, I own the song. I then post a tweet in twitter about my new found musical joy. Later that evening, I talk to a friend of mine that had seen my tweet and checked out the song as well.
Hmmmmm…makes me think that marketers could use all this technology in some way…
Read More
by
A study released last week from the Society for New Communications Research shows consumers use social media to share customer care experiences and research companies’ service reputation when making purchase decisions. The study shows the increasing power social media has on driving purchasing behaviors and ultimately maintaining one’s brand. It’s becoming virtually impossible to hide behind poor products or services as the average consume now has several outlets through which they can share their experiences.
Read More
by
When using a mobile device, e-mail, instant messaging and other electronic means, we all tend to write with abbreviations and grammar that would make our high school English teachers cringe.
But are those activities truly considered writing? Our teenagers don’t think so, according to the latest study from the Pew Internet & American Life Project.
Read More
by
While social or peer-to-peer lending isn’t new (in Internet time), what is new is the recognition Zopa received this month as the world’s “most threatening non-bank competitor.” 
Amidst the steady stream of stories about the worsening credit crunch and tightening lending standards, Zopa’s style of social or peer-to-peer (P2P) lending stands as a virtual beacon for beleaguered borrowers and serves as a potential investment alternative for would-be P2P consumers-turned- lenders. Traditional banks beware!
Read More
Page 2 of 210 pages < 1 2 3 4 > Last »
