Internet
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While this is a little off from my usual topic of Software Reliability and Maintainability, it was still too interesting not to blog about. Big name internet marketers Ted Murphy of Izea and Jeremy Schoemaker of ShoeMoney are putting on a contest to determine the next Shoeperstar Winner. To win, bloggers have to, well, blog about why they think they should be the Shoeperstar. It presents a very interesting example of the power of viral marketing and SEO. All of the blog entries will undoubtedly link back to both Izea and ShoeMoney, further bolstering there already impressive SEO rankings.
Former Sundogger and rising blogosphere star Max Pool of Code Squeeze has thrown his name into the ring with his entry, 10 Reasons Why I Am A Shoeperstar Contest Winner.
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Widgets, those mini-software applications, that you can download and embed on web pages, are on a tear, and most of them are coming from third-party developers. Some examples are applications such as iLike, Bunchball Games and Picnik. Forbes recently highlighted the explosive growth of widgets in this recent article. To illustrate this growth, Forbes cites the story of Facebook, which opened its platform to third party developers in May of 2007 and now has nearly 13,000 widgets available that have been downloaded 765 million times.
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Doc Searls just posted a SlideShare presentation (embedded below) with the 95 Theses of the Cluetrain Manifesto (Doc was one of the authors). Every time I read their theses, I am amazed at how prescient they were in 1999 seeing what was ahead, and what now is, in many cases, fact.
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Move over Second Life. Kid-focused virtual worlds such as Club Penguin, Webkinz, and a string of site start-ups loom as the new and hot Web playgrounds for 2008. 
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According to a State of the Media Democracy 2007 study recently complete by Deloitte, user-generated content is in big demand on the Web. Over 50 percent of adults now report watching or reading online content created by other Web users including blogs and streaming video. Among Millennials (those ages 13 - 24), that figure rises to 71 percent.
In addition, the study states over 40 percent of all consumers are now creating online content (videos, photos, blogs, etc) for themselves or others. The study also said the traditional media such as TV, magazines and books remain “deeply engaging” to most consumers with 72 percent of respondents reporting they still read print magazines even if those magazines are available online.
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