Internet
by from Beijing
I have been living in China for almost two years now. Although my studies in Chinese are progressing well, I still don’t have quite enough command of the dialogue to get the full benefit of Chinese TV programming. As a result, a lot of my free time is spent using the internet for communication, news and entertainment purposes.
After I’ve read my email and reviewed the news online, one thing I enjoy checking out is what’s new on the popular video site, YouTube. I know it is popular in the U.S., but it is also popular in China. The site enables anyone to post a video about almost anything. Last year, Motorola China launched a campaign for a new model of cell phone. Their way to market this new product: Internet video. Motorola thoughtfully signed on a pair of college students from southwest China’s Guangdong province whose popularity was growing due to homemade lip-sync videos they posted on YouTube. The duo is now known as the “Back Dorm Boys” due to their habit of performing Backstreet Boys songs.
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Depending on the perspective and context, the term “Web 2.0” references a revolutionary business progression, the latest cool application, social media, rich media, new media, or any combination of the above.
Seeking to move beyond the buzzwords, MarketingProfs has another good what-does-it-mean-for-me article; this time, the focus is Web 2.0 and its impact on marketers. Stephanie Diamond, a former AOL marketing director, outlines five focus areas.
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There was another interesting story this morning about the growth of online video. According to comScore, online video grew 18 percent in the last few months and Internet users now watch a total of 100 minutes of video content each month. Males 18 to 34 indexed the highest, watching 140 minutes monthly.
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There have been a number of reports released this past week that provide clear evidence online commerce is continuing to grow at a phenomenal pace.
According to this article in the Houston Chronicle, Shop.org’s 9th Annual 2006 State of Retailing Online report shows Web sales this year will top 200 billion. This figure has doubled in just three short years. And, a story yesterday at Internet Retailer, indicates online retail sales in the first quarter of 2006 increased 25 percent over the previous year’s same-period totals.
This growth is not surprising when you look at the results of BIGresearch’s April Consumer Intentions and Action Survey. To quote BIGresearch: “Consumers Are Spending Like There’s No Tomorrow.” Of the 8000 consumers polled, nearly 1/3 agreed with the statement: “I live for today because tomorrow is uncertain.” This is a bit scary, but partially explains our country’s low savings rate.
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AOL launched its MySpace killer last week and after using it for just a short time — mostly because there wasn’t much of anything you can do at this point — I have to say I’m less than impressed. AIM Pages more resembles something from 1996 than 2006, even the AJAX edit mode does little to make this a beta worth playing with at this point. AOL has a nice advantage in the fact they have a huge userbase for its messenger, get all those people to create an AIM Page and MySpace will look like the worst $500 million ever spent.
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