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When you read blogs, are you sidetracked by trackbacks? If you are, you’re not alone.
For serious bloggers, trackbacks are nothing new. They are continually used to fuel conversations, connect entries and make the vast blogosphere less daunting. But for newcomers to blogs, trackbacks are usually ignored or misunderstood.
According to Nielsen Media Research, spending on advertising in the U.S. rose 4.2 perscent in 2005 over the 2004 figures. Largely responsible for that overall increase was Internet advertising which led the field with an increase of 23.3 percent over other media categories. News on the report came via MediaWeek. Other strong category increases included Spanish-language TV (up 16.9 percent) and cable television (up 11 percent). National newspapers had the biggest decrease in ad spending with -4.7 percent.
EastWikk Communications has started an interesting series of posts where they will feature the best practices of 33 sites being published using wikis. Each day they will explain what the wiki is for, why they like it and what can be learned from it. Already they’ve looked at wikis being used for an open source legal resource, an autism resource, a band Web site and a flu resource. They’ve already covered a diverse set of sites with the first four posts so it will be interesting to see the remaining 29 ways organizations are leverageing the collaborative nature of wikis.
A recent cover of Business Week magazine asked a pressing question: “Is your company fast enough?” The issue’s main story is about speed-to-market as the ultimate competitive advantage.
In a business world that is now flat and operating on Internet time, many business models can be conceptualized, implemented, tested and rolled out in what seems to be the blink of an eye. Assuming a company has its supply chain equation worked out, a new e-business can launch and expose its product(s) to a Web market as large as one billion, or to a specific niche that is far down the Long Tail. Anybody who peruses the business press can’t help but take note of the quickening pace of new start-ups that seem to appear out of nowhere.
So you’ve just launched the new Web site that your team worked on for months and you do a quick Google search for a few of your keywords and you’re nowhere to be seen. How can this be? You did everything right. You researched SEO and carefully selected keywords and optimized your copy. Your pages validate. You even have a blog as part of you site. What went wrong? The answer is that you’ve done nothing wrong. Other than a common misconception many people make by thinking that search engines magically know everything about their site the moment it goes live. It’s an understandable misconception, after all most search engines aren’t exactly open about how their magic formulas work.
So, using Google as an example I’m going to try explaining how Web pages are indexed.