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This story about a comScore Media Metrix report was just released and it adds to the information in the previous post. Teens spend a great deal of time online. They are already an important market and they will become even more important in the next decade as their disposable income expands.
New technology is creating tumultuous change. It seems almost every week some emerging Web-based company is vying with big, established media companies for consumer (and advertiser) attention. Business Week Online recently underscored this change in an article titled, ”The Net’s New Age.” Traditional newspapers are beginning to feel the effects of consumer-generated media from over 30 million blogs and other sources. This is evidenced by some newspapers either folding, or contemplating a Web-only format. Other newspapers such as the Washington Post are fighting back with large staff cuts.
Google buys Writely and it should fit right in with the other Google apps since Writely is still in beta. Writely is an online collaborative word processor that allows multiple people to work together on a document in the comfort of a browser window. With Google calendar expected out anytime soon and Google Drive sometime in the near future (?) Microsoft could be in for more of a fight than they bargained for. I know that I wouldn’t hesitate for a moment to ditch MS Office entirely and use the first good online suite available. Seeing that I already use gMail, Google and Google Analytics quite a bit it would be an easy jump for me to become a part of Google’s world domination plans.
Michael Kinsley’s experiment using a wiki for the LA Times editorial is over, at least for now. When I first heard of the idea my initial thought was that it wasn’t a very good one. A brave experiment in publishing, definitely. But a wiki seems the polar opposite to an editorial page. Wouldn’t adding a simple comments section or a discussion board work much better? I get the feeling that Kinsley wanted to create some buzz for his paper and latched onto a hot buzzword, mixed it into the editorials and hoped for the best. Others have suggested that the experiment was a success due to the attention it has attracted. It will be interesting to see how this all pans out and how long they’re willing to keep trying.
The Long Tail, a wonderful blog I found over the weekend, has two good entries on the subject.
Sometimes it takes an outside resource to make you realize you’re heading in the right direction. We’ve been laser-focused for the last year on Web-centric marketing systems, ROI and interactive advertising. Then along comes this article that essentially says, “Hey, you guys are aboard a big locomotive and on the right track.”
According to an article in this month’s B-to-B Magazine, marketing ROI, electronic communications and online advertising are some of the dominant marketing trends. It’s a great read.
The article states that all departments in most successful B-to-B businesses are being asked to justify their budgets. Marketing is no exception. The story quotes Taddy Hall, chief strategy officer for the Advertising Research Foundation, “A driving force of accountability is the fact that measurement and the ability to calculate returns have improved dramatically with the Internet and real-time response measurement capabilities.”