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Hofstadter’s Law: It always takes longer than you expect, even when you take Hofstadter’s Law into account.
Murphy’s Law: If anything can go wrong, it will.
Finagle’s Law (a refinement of Murphy’s Law): Anything that can go wrong, will—at the worst possible moment.
Hanlon’s Razor (a corollary to Finagle’s Law): Never attribute to malice that which can be adequately explained by stupidity.
Callahan’s Principle (a corollary to Hanlon’s Razor): You can’t argue with stupid. [But just think how much time we waste trying.]
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Mozilla Labs recently introduced an innovative project called Ubiquity that enables the use of simple language to further connect the Web and empower users. Ubiquity comes in the form of a prototype Firefox extension and its interface is a simple command-line overlay in which a user can type such things as “email this to Joe”.
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Thanks for the point to this advertising campaign, Paula. These four ads (check the link above for others in the series) demonstrate some insightful thinking to communicate down-the-road benefits provided by this construction company’s efforts. Bravo.
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Credit Michael Johnston
The Peak-End Rule was put forward by psychologist and Nobel laureate Daniel Kahneman. He postulated that “we judge our past experiences almost entirely on how they were at their peak (pleasant or unpleasant) and how they ended. Virtually all other information appears to be discarded, including net pleasantness or unpleasantness and how long the experience lasted.”
There is a lesson for those who are trying to improve their brand and user experience.
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ANT is one of the most common tools used by software developers today. One of the reasons that is is so popular is because it can do anything. I’m serious. I bet there is an ant task somewhere that can compile my files, package them in jars, do my laundry, and pick the kids up form daycare. OK, so maybe it isn’t quite that robust, but it is pretty close. However, with great ability comes the increased likelihood of great failures in design, and I may have just found one in ANT.
The tasks to create archive files (zip, jar, war, etc) allow multiple files of the same fully-qualified name to exist within a single archive - by default.
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