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This is what happens when leadership, innovation, design, branding, technology and marketing all work together: AAPL. Apple’s stock has doubled four times in the last five years.
That adds up to a total stock appreciation of 1474 percent since 2003, and it has resulted in Apple having over $20 billion in cash and short-term investments (Business Week story here).
It’s easy to find evidence that supports the newspapers-will-wither-and-die argument, but I’ve always been skeptical. So Shel Holtz’s recent stance – that we’ll be able to buy a newspaper from a rack on the street in 10 years – immediately grabbed my attention. He’s so confident that he has wagered $100 with Jose Leal.
You don’t need much advertising when you have a compelling word-of-mouth message like this: TOMS Shoes. If you buy a pair of shoes from TOMS, Blake Mycoskie will give away another pair of new shoes to a needy child on your behalf. This has all the makings of a successful viral marketing campaign because it appears unique, authentic, and there is a real story to pass along to friends and acquaintances. Check out more on this story from Ben McConnell.
Forgot to make your car payment, and it’s due today? If your online banking service offers an “expedited payment” service, you can still make your payment now, knowing your money will get there yet today, guaranteed. If you haven’t heard about such a service, get ready. Bank marketing teams are sure to be touting such offerings as more banks seek to offer “new and improved” online banking services, for a fee.
David Armano had an interesting post yesterday about the difference between brands acting as broadcasters vs. facilitators. The point he makes – and it’s a relevant one – is while the most effective model for the future might be brand as facilitator, the preponderance of marketing today is still using the brand as broadcaster model.