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The 2008 Beijing Olympic Games will not just be about sports, they will be about sponsors trying to create a super-brand using online marketing. These Olympic Games are expected to be unlike any other, and it still remains to be seen whether the standout will be for “Brand China” or for the sponsors’ brand campaigns.
Ouch — this hurts — a billboard along I-94 in Moorhead, Minnesota adjacent to a Budweiser Malt Plant. Photoshop edits are mine.
I wonder if the Clydesdales are going to be replaced by Belgian horses?
“Going green” seems to be one of the biggest trends in consumer marketing right now, and some retailers are going beyond just making their business practices more environmentally friendly. In fact, more than 300 retailers – including Kraft, Bed Bath and Beyond, CVS, Starbucks and even Petco-- have joined RecycleBank to market to environmentally conscious consumers.
So you consider yourself a Facebook fanatic, a MySpace master, a lover of LinkedIn, a terror with Twitter, a dedicated Digg and Del.icio.us diva… Okay, I’ll stop with the alliteration. How many different social networking accounts do you have? If you’re anything like me, you’ve signed up for too many (and many you’ve probably forgotten about).
The Brand Gap is a helpful presentation (and book) from Marty Neumeier, president of brand consultancy Neutron. It explores the five disciplines you need to build your brand:
1) Differentiate
2) Collaborate
3) Innovate
4) Validate
5) Cultivate
