A study released last week from the Society for New Communications Research shows consumers use social media to share customer care experiences and research companies’ service reputation when making purchase decisions. The study shows the increasing power social media has on driving purchasing behaviors and ultimately maintaining one’s brand. It’s becoming virtually impossible to hide behind poor products or services as the average consume now has several outlets through which they can share their experiences.
When using a mobile device, e-mail, instant messaging and other electronic means, we all tend to write with abbreviations and grammar that would make our high school English teachers cringe.
But are those activities truly considered writing? Our teenagers don’t think so, according to the latest study from the Pew Internet & American Life Project.
While social or peer-to-peer lending isn’t new (in Internet time), what is new is the recognition Zopa received this month as the world’s “most threatening non-bank competitor.”
Amidst the steady stream of stories about the worsening credit crunch and tightening lending standards, Zopa’s style of social or peer-to-peer (P2P) lending stands as a virtual beacon for beleaguered borrowers and serves as a potential investment alternative for would-be P2P consumers-turned- lenders. Traditional banks beware!
There are continuing troubles ahead for traditional TV news programs as the most productive large, demographic segment for many marketers (adults, ages 18 - 49) shifts elsewhere. The first paragraph of this Ad Age article sums up the situation:
“The big three TV network newscasts lost about 1.2 million viewers last year, and advertising on their three big morning news shows fell to an estimated $1.03 billion. The average viewer is 60 years old, and the demographic marketers most want to reach is more likely to be facing a computer screen than a TV screen when the evening news comes on.”
Author Amy Tan (The Joy Luck Club, The Kitchen God’s Wife) gives a wonderful talk about creativity and how it intertwines with her/our lives. You’ll have to wait until the end to see what’s in the bag at her feet.
