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Steve Rubel at Micro Persuasion blog highlights three key trends that will shape our future media landscape:
1) The Attention Crash
2) Social Networks Become “Like Air”
3) Google: The Reputation Engine
These trends, and more, are discussed in a report (pdf here) from the North American New Media Academic Summit hosted by Edelman in June.
Hofstadter’s Law: It always takes longer than you expect, even when you take Hofstadter’s Law into account.
Murphy’s Law: If anything can go wrong, it will.
Finagle’s Law (a refinement of Murphy’s Law): Anything that can go wrong, will—at the worst possible moment.
Hanlon’s Razor (a corollary to Finagle’s Law): Never attribute to malice that which can be adequately explained by stupidity.
Callahan’s Principle (a corollary to Hanlon’s Razor): You can’t argue with stupid. [But just think how much time people waste trying.]
Mozilla Labs recently introduced an innovative project called Ubiquity that enables the use of simple language to further connect the Web and empower users. Ubiquity comes in the form of a prototype Firefox extension and its interface is a simple command-line overlay in which a user can type such things as “email this to Joe.”
Thanks for the point to this advertising campaign, Paula. These four ads (check the link above for others in the series) demonstrate some insightful thinking to communicate down-the-road benefits provided by this construction company’s efforts. Bravo.
Credit Michael Johnston
The Peak-End Rule was put forward by psychologist and Nobel laureate Daniel Kahneman. He postulated that “we judge our past experiences almost entirely on how they were at their peak (pleasant or unpleasant) and how they ended. Virtually all other information appears to be discarded, including net pleasantness or unpleasantness and how long the experience lasted.”
There is a lesson for those who are trying to improve their brand and user experience.