2007: The Year of The Super-CMO

Marketing is a tough way to climb to the top rung of the corporate ladder. Several studies have confirmed (see Wharton story, free sign-up required) that through the 1970s, most CEOs came up through the marketing ranks. However, starting in the 1980s, the finance department started edging out marketing as the way to the top job(s) in corporations. Today that is even truer. Why?

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iPod: It Seems So Simple

There is an interesting story in Wired about how the iPod came to be. However, it is more than story; it is a short primer on creativity and innovation.

It started with a simple question from Steve Jobs: What can we do to make more people buy Macs?”

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