Hopefully, This Isn’t A Metaphor For Your Marketing Strategy

Weiner Dog Races

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Turtles vs. Giraffes

Many people I know in the business community keep talking about the rough, present-day economic climate that we face in the immediate future. There seems little doubt that companies everywhere are going to have to ask some difficult questions. Unless you are in a business that is relatively immune from our challenging business climate — say perhaps a publisher specializing in economic doom and gloom books – it seems a certainty that growth, or even stability, is not going to come from grabbing an upward trend in consumer or B2B spending.

So how does a company maintain or grow when the economy is in disrepair? Economic downturns seem to create either a turtle or giraffe mentality among businesses, and the turtles, by far, make up the majority.

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Toyota Puts Pedal to the Marketing Metal with 0% Financing

Amidst the credit-crunch rollercoaster, Toyota is going all out nationally with a 0% financing incentive on 11 models. A spokesperson said they have the inventory and capacity through Toyota’s own financial services division for this huge financing and leasing push.

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Welcome To The Social Media Age

According to Universal McCann, we have gone from the Pre-Media Age to the Mass Media Age, and we are now in the Social Media Age. That is just one of the conclusions on the effects of social media in this extensive research report titled, ”When Did We Start Trusting Strangers?”

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Facing the Fear Index

If you’re following the rollercoaster ride of major financial indices such as the Dow, NASDAQ Composite and S&P 500, add to your bookmarks the Chicago Board Options Exchange (CBOE) Volatility Index® (VIX). Also known as the Fear Index, the VIX is a key measure of market expectations of near-term volatility, as conveyed by S&P 500 stock index option prices. Investors and marketers, take note.

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