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“Going green” seems to be one of the biggest trends in consumer marketing right now, and some retailers are going beyond just making their business practices more environmentally friendly. In fact, more than 300 retailers – including Kraft, Bed Bath and Beyond, CVS, Starbucks and even Petco-- have joined RecycleBank to market to environmentally conscious consumers.
Marketers now have so many tools and so much information at their disposal, it is sometimes easy to get carried away with the next, big thing and lose sight of what really matters. David Armano, VP of Experience Design at Critical Mass, offers up his Wheel of Marketing Misfortune as a reality check when looking for the quick fix. For a thorough explanation, check out his post on the subject at Logic + Emotion.
Online music service Rhapsody this week threw a couple of punches at Apple’s iTunes by announcing a host of new features and offerings that will certainly heat up the online music download arena.
Have you noticed how many “Baby-Boomers” are beginning to retire? Well, not so slowly but surely they are. Coming into the work force, right on their heels, are members of Gen Y who are expecting to step into those very jobs the Boomers are leaving behind. If you tell them they can’t have those big jobs right away, they’ll most likely ask, “Why-Not?” (therefore, Generation Why-Not). If you tell them they have to work their way up the corporate ladder, you’ll probably hear them ask, “Why Should I?”
Paul Isakson really started something. Now there is a third excellent slide deck in the What’s Next series. Uwe Gutschow picks up the topic and adds some excellent thoughts:
To access a full-screen version go here.